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Saturday, October 17, 2009

How LCD TVs Became #1

By Zeeman Haus

Today LCD TVs are the most popular television sets on the market - LCD stands for liquid crystal display. Manufacturers use LCD technology to produce television sets with images in color. A differentiating factor for LCD TVs is that they weigh less and are thinner compared to other televisions on the market which are of similar sizes. LCD televisions can also scale to much larger sizes than their competition. As the prices to create the LCD units have dropped, they have quickly become the number one choice in the marketplace.

LCDs were not always the most popular television choice - far from it! It was only in 2007 that they became the number one option as its sales surpassed its competition. LCDs were first invented in the 1980s but were not meant for TV - they were built to produce portable computers. At the time they were also competing with another new technology - plasma televisions. Since LCDs had an extremely slow refresh rate the screens were often blurry but they were lighter and cheaper than the competition.

Because the refresh rates were very slow, the early LCDs could not be used for televisions. At the time, however, the market was not asking for upgrades to television technology so there was no demand for LCD TVs. When new inventions like Super VHS and DVDs came its demand increased but it was still hard to find anyone with an LDC over 30 inches wide.

Companies didn't stop innovating and in 1998 Sharp created the first LCD that was meant for television. It was only 14 inches wide! Most people couldn't afford it and it was only sold to wealthier people who wanted the latest toy available. At this time plasma continued making advances and quickly became a technology that people were willing to purchase. LCDs were trailing far behind.

Not wanting to lose out on a major opportunity, the LCD manufacturers put even more money into developing their technology and continued to produce television sets that slowly got bigger than the original 14 inches. By 2004, it was common to see a 32 inch LCD TV in many homes and people were starting to pick up 42 inch versions as well. Also in the development pipeline were much larger models to keep customers happy.

By 2006 the prices started to fall dramatically for LCD TVs. LCDs were still more expensive than plasmas, but not by much anymore. The LCD technology also provided a much better experience and was of higher quality. In 2007 LCDs were no longer priced at a premium to plasmas and it was clear that they would outsell plasmas for the critical 2007 Christmas season.

With the numbers in for the 2007 Christmas sales, it was clear that LCDs had sold more units than plasma and CRTs over the same timeframe. Because of the poor performance Sony decided that it was time to shut down its famous Trinitron brand and the manufacturing plant closed in 2008. By 2009, Pioneer Electronics also shut down their plasma screen plants.

Further innovations in LCD allowed manufacturers to create very large screens up to 50 inches as well as very small screens. No matter what your need you could find a LCD monitor to help you. As prices continued to fall and people found new ways to use the screens it further cemented the number one spot that LCDs held in the market. - 23806

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