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Sunday, August 2, 2009

Sales of Michael Jackson Posters on the Rise

By Jenna Landers

Visitors to eBay looking at Michael Jackson memorabilia in the weeks leading up to his death, would have been able to by Michael Jackson posters from as little as just one cent. If you were to complete a similar search today, just three weeks later, the story would be somewhat different.

As millions of fans across the world struggle to reconcile Jackson's death, an equally high number of people are looking at the collective outpouring of feeling as a time to profit.

For one company in the UK, this sudden boost has resulted in sales approaching two million in the three weeks since the death of the entertainer. So rapid has been this surge, and with demand increasing daily, extra staff to support the fifty permanent employees have quickly been taken on.

The extra staff at Pyramid International has been to simply sort through the orders coming in; and even then it has been necessary for staff to come in at the weekend to ensure prompt processing.

Until his death, sales of Michael Jackson Posters were averaging just 10, 000 each year; despite Pyramid holding the exclusive rights to sell posters of the star in the UK. However, the order book is today bursting with orders from the USA, Europe and Australia.

Originally intended for sale throughout the, "This Is It" tour, in London, these rapidly modified Michael Jackson posters have proved the most popular.

The story is the same whichever country is studied.

It is not just the private companies that are making a profit from the untimely death of the King of Pop however. Whilst a high number of fans frantically try to get one final memento; one final celebration of the man, there are an equally significant number seeing the possibility of cashing in on their collections. Indicative not only of his appeal, but also how years of rumor and scandal have tarnished the man once cast in gold.

A simple browse through popular auctions sites will tell its own story; with values of Michael Jackson posters from previous tours reaching more than 600% of their value just a few weeks ago. The profits could be more substantial if the item is in mint condition, unused and signed. - 23806

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