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Thursday, June 25, 2009

RIAA And Its Role In Music Industry

By Susan Reynolds

RIAA is an abbreviation of Recording Industry Association of America. This association is a conglomerate of many large companies who cater to the recoding and music distribution all over the United States of America. It is estimated that more than 90% of the music recording ompanies and distributors are part of the conglomerate called RIAA. In the days of 1950's RIAA was primarily into the maintaining the quality of music. Today RIAA is mainly focused on into protection of copyright.

The change in priorities has taken place because of frequent unauthorized and illegal copy or download of music that has copy right restriction to it. The movement is presently conducted under Mitch Bainwol. In the 1990's Napster which was an an online music file sharing service was accessible and people downloaded any kind of music from it without any cost. They would freely download, burn and share music with friends. With the advance of computer technology the issue of copyright protection became more and more sharp.

The only course of action left to RIAA was to ban the online music sharing services like Napster. A legal framework was made to arrest such practices as music download. Strict laws were enacted in the early 2000 to prevent people from illegal download or even purchasing pirated CD's. Youth were specific targets of RIAA in order to restrict them from downloading music in violation of copyrights

RIAA has also taken to actively educate about its policies. It has paid specific attention to the youth population. It has conducted many seminars, forum discussions, and presentations in order to make youth aware of RIAA's set ofrules and guidelines. To achieve this goal RIAA has approached many colleges and universities to help them in the matter. As a result universities and colleges have on their part have taken care to not only to educate their students but also making sure that no illegal music downloaded inside the university or college premises.

RIAA has also been blamed by opponents for its lawsuits against blameless people. Lawsuit filed against a kid of age about 12, an aged woman nearly 83 years in age and one against a woman in her 60's who could hardly use computer have been cited as example of high handedness. Credibility of RIAA has suffered big erosion on account of such actions.

RIAA approves of latest tools and technologies which are emerging in the market and which may help in promotion of piracy of music. The organization is of the opinion that it is the people who should be blamed for misusing technology instead of other way round.

Generally people are unsure of their feelings towards RIAA. Some are opposed to its actions and criticize it on many scores, but on the other hand there are many who welcome its efforts. In spite of a lack of consistent view about it amongst people in general it has to be accepted that in the last few years it has made remarkable progress.

Another area of activity by RIAA apart from copyright protection, is keeping track of sale of records. It also awards "Gold" or "Platinum" labels depending on the number of CDs sold. It may be summarized in the end that existence of RIAA has contributed much to keeping the business of music industry good and clean. - 23806

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